Countdown by London was born from a
love of anticipation.
After living in London and experiencing the iconic Advent calendars at places like Harrods and Fortnum & Mason, I fell in love with the quiet luxury of the countdown—the ritual of opening each day, the surprise, the sense that the moments leading up to something special were just as meaningful as the day itself.
I wanted to bring that feeling beyond the holidays and into every kind of celebration: birthdays, anniversaries, new beginnings, personal milestones, and the “just because” moments that deserve more than a single gift. That vision became Countdown by London.
Our collections are thoughtfully designed with inclusivity in mind—diverse styles, tones, and experiences that feel considered, modern,
and welcoming.
