If you've followed Countdown by London, you probably knew this was coming.
How could I create a company entirely around counting down to life's best moments and not do the holidays?
For Holiday 2026, we're launching two limited-edition countdowns — one for women and one for men.
12 drawers. 12 wonderfully curated gifts. One seriously fun way to celebrate the season.
Inspired by London, Made for Everyone
A huge part of the inspiration behind Countdown by London came from the years I spent living in London — especially the way places like Harrods, Liberty and Fortnum & Mason turn holiday gifting into an experience.
I wanted to capture that same sense of anticipation, but I didn't want to create a box tied to one specific holiday.
So we didn't change our signature box.
Whether you're celebrating Christmas, Hanukkah, another tradition or simply love the holiday season, it's about the same thing: the joy of having something wonderful to look forward to.
No Filler. Just Really Good Gifts.
We're sticking with what we do best: 12 beautifully curated surprises you actually want to receive.
The Women's Holiday Edition will feature an elevated mix of beauty, fragrance, wellness, accessories and a few unexpected finds.
The Men's Holiday Edition brings together premium grooming, fragrance, accessories and seriously cool discoveries for the man who is notoriously hard to shop for.
And my rule remains the same:
If I wouldn't be excited to give it, it doesn't go in the box.
Because the real luxury isn't just what's inside.
It's opening one drawer today…and knowing there are 11 more surprises waiting.
Holiday 2026 is coming. And we're making the countdown part of the gift.
Amy xx
Founder, Countdown by London
Curating anticipation for life's finest moments.
