It's Sunday, and like most weekends lately, I'm surrounded by boxes. Between counting inventory, packing recent orders and tying the final bows, I'm doing my best to steal a few moments with my family. It's a busy season, but it's the best kind of busy.
Every Order Still Feels Like a Celebration
I'll be honest: every new order brings a little rush of excitement. Each one is a reminder that the late nights and weekend packing sessions are paying off, and that Countdown by London is reaching people who are looking for something different. Something fabulous. A gift that feels like an experience, not an afterthought.
Holiday orders for our luxury advent calendars have been picking up, and our Men's Luxury Advent Calendar has quickly become a favorite. What touches me most is the feedback. I keep receiving such positive reviews on the products we've selected, and since I personally choose every item that goes into every drawer, hearing that you love them means more than I can say.
Partnering With Local Stores
Another highlight of this season has been partnering with local stores. Luxury gifting should feel personal, and working alongside independent businesses who share our love of thoughtful, beautifully curated gifts has been such a joy. These partnerships mean even more people can discover the fun of a Countdown by London box this year.
Are you a boutique or gift shop owner interested in carrying Countdown by London? I'd love to hear from you. Get in touch.
But First, Halloween!
Before the holidays fully take over, we have Halloween, which is truly one of my favorite holidays. Every year our family picks a fun theme to decorate around, and this year we went with the World Cup, with a special nod to Norway. After the excitement of hosting so many amazing nations this year, it felt like the perfect way to celebrate. There's nothing quite like seeing the trick-or-treaters' faces when they spot the decorations.
Then, the Countdown Begins
Once the costumes are put away, it's full steam ahead to the holidays, and the season of anticipation that our advent calendars were made for. Each of our 12 numbered drawers holds a carefully chosen discovery, from Floris London fragrance and Votary skincare in our Women's Luxury Beauty Advent Calendar to WP Standard leather and theory11 James Bond playing cards in our men's calendar. Open one drawer a day starting December 14, and the final reveal lands on Christmas morning.
Key Holiday Dates
- December 4: Order by this date with standard shipping to start your countdown on December 14.
- December 18: Last day to order with expedited shipping for Christmas.
- December 14: Open your first drawer.
- December 25: The final reveal.
Questions about shipping or gift messages? Visit our Holiday FAQ.
Thank You
To everyone who has ordered, shared, reviewed or simply cheered us on: thank you. You're the reason I'm happily surrounded by boxes on a Sunday afternoon. Now, back to packing, and then maybe a little family time before the week begins.
Shop our Luxury Advent Calendars while they last. Quantities are limited.
With gratitude,
Amy, Founder
Countdown by London: Curating anticipation for life's finest moments.
